Very positive public awareness strategy from the U.K. Football Association

Thanks to MHANY Board Member Jamie Papapetros for sharing

A Cup Matches to Be Delayed by a Minute for Mental Health Awareness

By Reuters

• Dec. 2, 2019
• (Reuters) – All 32 England’s FA Cup third-round ties will be delayed by one minute as part of a campaign to promote mental health, the Football Association has said.

The ‘Take a Minute’ initiative is in partnership with the FA’s Heads Up campaign and Public Health England’s Every Mind Matters programme.

“Whilst delaying kick-off times by 60 seconds is a simple idea, it provides a powerful platform for us and our Heads Up charity partners to deliver a really important message on mental health,” FA Chief Executive Mark Bullingham said in a statement.

The move will affect matches from Jan. 3-6.

(Reporting by Hardik Vyas in Bengaluru; Editing by Peter Rutherford)